Ethiopian Business Development Services Network (EBDSN)

 How to organize MSE Shows and Exhibitions?

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The following document for download from ILO includes the following chapters:

International Labour Organization (ILO)Geneva 2000
Facilitating MSE Shows:
The FIT Manual facilitating mse shows.pdf
705 KB (needs Adobe Acrobat Reader)

1. About this manual

  • Who is this manual for?

  • The rationale for the manual: Why now?

  • The concept of MSE shows

  • On what experience is the manual based?

  • How is the manual structured

2. The benefits of MSE shows

  • The quantitative impact

  • The qualitative benefits

3. Organizing MSE shows

  • Getting started: Initial planning

  • Where to hold the show

  • Duration of the show

  • Timing of the show

  • How much should the show cost

  • Detailed planning

  • Public relations

  • Venue selection

  • Advertising and sponsorship

  • Transport, stands and facilitators

  • After the show

  • Competitions

  • After the show clean-up

  • Follow-up

  • Evaluation

  • Making shows a tradition

4. Toward privatization

  • Marketing shows

 

 

 

 

 

Business Development Services (BDS) Forum
www.bds-forum.net edited by Dieter Gagel, freelance consultant, providing information on BDS strategies, networking
and practical BDS case studies as well as business information on marketing, business planning, bookkeeping and
cost calculation, import-export, trade fairs and access to finance.

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