Ethiopian Business Development Services Network (EBDSN)

 How to organize MSE Shows and Exhibitions?

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The following document for download from ILO includes the following chapters:

International Labour Organization (ILO)Geneva 2000
Facilitating MSE Shows:
The FIT Manual facilitating mse shows.pdf
705 KB (needs Adobe Acrobat Reader)

1. About this manual

  • Who is this manual for?

  • The rationale for the manual: Why now?

  • The concept of MSE shows

  • On what experience is the manual based?

  • How is the manual structured

2. The benefits of MSE shows

  • The quantitative impact

  • The qualitative benefits

3. Organizing MSE shows

  • Getting started: Initial planning

  • Where to hold the show

  • Duration of the show

  • Timing of the show

  • How much should the show cost

  • Detailed planning

  • Public relations

  • Venue selection

  • Advertising and sponsorship

  • Transport, stands and facilitators

  • After the show

  • Competitions

  • After the show clean-up

  • Follow-up

  • Evaluation

  • Making shows a tradition

4. Toward privatization

  • Marketing shows