• Marketing problems faced by MSE
  Product, Price, Sales, Promotion, Competition, Lack of market knowledge, Retailing, Finance, Raw material

• Appropriate Marketing strategies for MSE
  The "5P Approach", Strategies in relation to training, quality, pricing, sales, packaging.

• Managing Prices
  Price testing, Price comparison, Pricing strategies

• Product Development
  Product strategies, Market research, Quality

• Participation on Tenders
  Bid examples, Winning bids, Bid formats

• Promotion
  Approaching potential buyers, Promotion through demonstration, telephone handling, Flyers

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This topics have been edited by:
Asseghedech Woldelul
Marketing Consultant